Vodafone
GSMA’s ‘Wholesale Applications Community’ gives strength in numbers..
Yesterday I happened across a radio show discussing one of the major headlines from the first day of this weeks moster Mobile World Congress trade show. Intended as an antidote to the bemoaned mobile application fragmentation environment, the ‘Wholesale Applications Community’, is described in the GSMA’s release as ‘an ecosystem for the development and distribution [...]
Vodafone's new homescreen
Last Monday The Mirror’s technology website ran a review of Vodafone’s new software designed specifically for two Nokia devices. They dubbed it a reskinning of the native Nokia interface with quicker and more intuitive links to get users online. One press gives access to phone functions such as messaging, and a calendar; one press opens [...]
The MDA's "Monetising the mobile internet" – a day of insights
London’s Royal Statistical Society hosted the MDA event, “Monetising the mobile internet in tough times” on Monday 8th June, sponsored by the DCKTN. I’ve tried to illustrate the key highlights here, but please feel free to correct me if I’ve misrepresented anyone or anything. This was originally posted over at my MDA blog, and all [...]
The in-app upsell and mobile games
Would you like any cakes or muffins with that coffee today? Can I get you a shirt with that suit? The upsell is everywhere. In-application upselling is set to exceed $14billion by 2014, according to the latest Juniper Research report. Juniper says the ‘freemium’ business model, in which free-to-download applications are monetised through subsequent micropayments [...]
Vodafone's mobile internet redefinition: what does it mean?
Vodafone’s latest redefinition of the mobile internet experience has left me perplexed, hence many question marks – for which I’ll apologise now. Sorry. The main headline claims a new generation of mobile internet applications will be stimulated by providing developers with a “single point of access” to reach Voda’s *global* customer base. It’s closely followed [...]
