Where next for PRS?

A new Thinktank report (pdf doc) prepared for premium phone-paid services regulator, PhonepayPlus, ‘Current & future market for Premium Rate Services’ offers some compelling industry and consumer insights into the Premium Rate Services (PRS) market, particularly consumed via mobile devices. A contracting PRS market is put down to stringent regulation and heavy fines disincentivising rogue [...]

Messages are immortal

Does messaging fit into mobile marketing given proliferation of new app stores and “richer” more appealing media? Might it actually die out altogether?

Could text die altogether? Come on. Have you actually heard anyone ask that lately, out in the real world? Our technological age must be the most arrogant ever. Text. Just look at the word, “text”. Consider its longevity.