59% of mobile consumers want operator deals by SMS

Reports commissioned by technology companies to advocate their solutions rarely throw up huge surprises, but a YouGov survey conducted for Upstream has generated a couple of interesting stats. It reveals that most consumers want to receive mobile deals by text message (61 per cent), and within service messages such as top-up confirmations (9 per cent), [...]

SMS traffic sharper than England during World Cup

Two separate reports have underlined how the World Cup, and particularly England’s fortunes instinctively spark SMS communication. A report from billmonitor.com, a service which helps consumers to find the right mobile phone contract, showed England fans sent over 11 million text messages in the space of a few minutes on Sunday afternoon – those few [...]

most of us still on message

New Mobile Data Association (MDA) statistics released this week reveal that 11 million SMS messages are sent across the UK’s networks every hour. Traffic will ebb and flow at certain times, but this average has been approximated after the release of the MDA’s Q4 2009 messaging statistics, aggregated from the mobile network operators. The average [...]

Messages are immortal

Does messaging fit into mobile marketing given proliferation of new app stores and “richer” more appealing media? Might it actually die out altogether?

Could text die altogether? Come on. Have you actually heard anyone ask that lately, out in the real world? Our technological age must be the most arrogant ever. Text. Just look at the word, “text”. Consider its longevity.