Changing gear with smart technology

Reselling cars might not be the most obvious place to find innovative new uses of mobile technology, but together with a free lunch and a trip to Microsoft’s shiny London HQ (strong on Windows) it was a topic which attracted some of the UK’s major car buyers and sellers. The British Car Auctions (BCA) event [...]

Scrooge: a fan of 2010 tech?

Zooming out “..every idiot who goes about with ‘Merry Christmas’ on his lips, should be boiled with his own pudding, and buried with a stake of holly through his heart.” Ebenezer Scrooge, A Christmas Carol: Charles Dickens Sitting in the audience of a West End theatre for the first time in a long time this [...]

Does technology adequately serve all age-groups?

Much as it tries, technology cannot always overcome the stubborn brick wall of human reticence and willingness to learn. Which can lead to technology mostly serving the easy ones, right in front of it, clamouring for its wealth, rather than those shuffling about at the back.

Microsoft’s latest campaign features precocious infants explaining how to compose edit and send photographs, before proclaiming that they’re “a PC” and giving their age, (five and seven, of the ones I’ve seen). The message being that age isn’t important. Everyone can do this stuff. If a five year old can do it, so can you.

Messages are immortal

Does messaging fit into mobile marketing given proliferation of new app stores and “richer” more appealing media? Might it actually die out altogether?

Could text die altogether? Come on. Have you actually heard anyone ask that lately, out in the real world? Our technological age must be the most arrogant ever. Text. Just look at the word, “text”. Consider its longevity.