social media
More than words
In a digital age seemingly obsessed with verbal jousting and punning wordplay, it’s worth remembering the impact of the visual. Sometimes words aren’t all that important.
Update aggregation = miscommunication?
WHO CARES? User Generated Content. Remember that? A quickly stale 2008 term which seems to have politely excused itself and scuttled out the back door during this year. Why? Because of its bulkiness? Because UGC suggests static consume-once content when it’s the truly interactive continuous real-time content which has lit 2009’s social media touchpaper? Real-time [...]
Aggregate me
Do we really want or need all of our content aggregated into one space, or are we just being told we do? While I don’t necessarily subscribe to the heightened privacy concerns around personal data, the rush of players clamouring to aggregate our media and behaviour continues to perplex. Vodafone 360, “Motoblur” software on the [...]
you're a "social media" what?
Is “social media” the new “marketing”? I’m not suggesting the meaning of the two terms are similar. But there must have once been a time when “marketing” as a term was new fangled, vague to those outside its practise, and had doubters and cynics. (I have a stereotypical Yorkshireman in my head for some reason. [...]
The search for effective B2B social media
Mooching the show stalls of the Internet World trade show in London this week, I was again struck by the ubiquitous promotion of social media within the B2B environment. It’s such a new area that the proliferation of theories and ideas on best practice can quickly become nois and an unsettling suspicion that some are [...]
