59% of mobile consumers want operator deals by SMS

Reports commissioned by technology companies to advocate their solutions rarely throw up huge surprises, but a YouGov survey conducted for Upstream has generated a couple of interesting stats. It reveals that most consumers want to receive mobile deals by text message (61 per cent), and within service messages such as top-up confirmations (9 per cent), [...]

Mobile messaging marketing: attitude & effectiveness research affirms validity

The Internet Advertising Bureau (IAB) and Direct Marketing Association (DMA) recently commissioned research firm Brand Driver to carry out three phases of research on mobile messaging, concentrating on attitudes, effectiveness and qualitative focus group research. (I was belatedly alerted to this study by a write-up from the ever insightful Mobile Marketing Magazine folks.  I’ve pasted [...]

SMS traffic sharper than England during World Cup

Two separate reports have underlined how the World Cup, and particularly England’s fortunes instinctively spark SMS communication. A report from billmonitor.com, a service which helps consumers to find the right mobile phone contract, showed England fans sent over 11 million text messages in the space of a few minutes on Sunday afternoon – those few [...]

Twitter’s mobile moves: “For The Win”?

Technology lowers barriers to business entry on a number of levels and successful small to medium sized businesses can grow from the most modest of environments. In the teeth of a recession it seems pertinent to question the fairness of profitable organic models being obliterated by monsters. Naïve, maybe – especially in an period awash [...]

most of us still on message

New Mobile Data Association (MDA) statistics released this week reveal that 11 million SMS messages are sent across the UK’s networks every hour. Traffic will ebb and flow at certain times, but this average has been approximated after the release of the MDA’s Q4 2009 messaging statistics, aggregated from the mobile network operators. The average [...]

charity messages

Everyone’s talking about the power of SMS text message donations in the wake of the Haiti tragedy. Rightly so. It’s a single donation medium which has scaled enormously, on an unprecedented scale and in a short space of time. Driven first by the American Red Cross, significantly quicker to mobilise SMS short code donations than [...]

Can SMS ad-insertion drive commercial volumes?

The recently announced SMS ad-insertion trial led by mBlox should provide the industry with interesting evidence to suggest whether ads can play a role in propelling increased engagement with commercial messaging.

It’s been a well considered tactic in the past, but offers risks as well as potential benefits and up to now nobody’s taken the plunge to try.

Messages are immortal

Does messaging fit into mobile marketing given proliferation of new app stores and “richer” more appealing media? Might it actually die out altogether?

Could text die altogether? Come on. Have you actually heard anyone ask that lately, out in the real world? Our technological age must be the most arrogant ever. Text. Just look at the word, “text”. Consider its longevity.