SMS Short Code
charity messages
Everyone’s talking about the power of SMS text message donations in the wake of the Haiti tragedy. Rightly so. It’s a single donation medium which has scaled enormously, on an unprecedented scale and in a short space of time. Driven first by the American Red Cross, significantly quicker to mobilise SMS short code donations than [...]
MDA delivers VAT-free charity short codes
The Mobile Data Association has announced a dedicated Charity SMS Short Code range (70xxx), together wth a framework for managing donations through the UK’s mobile network operators. In short, this new standard sees VAT (Value Added Tax) waived on donations made to registered charities via text messages to specific numbers: the 70xxx short code range. [...]
Canned mobile credit
You text a short code on a packet to enter a competition or get some mobile content. And then you get billed, sometimes a bit, sometimes not so much, but always something. Right? That’s the deal. Not any more. How about it being totally free, and you actually GET money? 50p credit, to be exact. [...]
