PRS
Where next for PRS?
A new Thinktank report (pdf doc) prepared for premium phone-paid services regulator, PhonepayPlus, ‘Current & future market for Premium Rate Services’ offers some compelling industry and consumer insights into the Premium Rate Services (PRS) market, particularly consumed via mobile devices. A contracting PRS market is put down to stringent regulation and heavy fines disincentivising rogue [...]
Double PRS lessons – PhonepayPlus educate tweens
Premium phone paid services regulator, PhonepayPlus generally receives a lot of flak from the industry it regulates. Sometimes it’s justified, sometimes it isn’t. Bodies with the authority to regulate and punish seldom win popularity contests or gratitude, even after resolving issues. During the last quarter of 2008, PhonepayPlus launched a consumer-targeted public relations campaign concentrated [...]
