mobile network operators
Operator musing: pipes, services and long-term sustainability
The fundamental role of the mobile network operator will always be an emotive issue due to the vast number who depend on them for a wide range of reasons. There was much baiting at Informa’s recent Smartpipe event from developers apparently adamant they should be nothing more than dumb pipes and simply concentrate on providing [...]
A not so idle screen?
The two-week old news about Celltick’s successful Idle Screen Technology trial received a curious revival this week. Not sure if it was simply resuscitated after modest original coverage and recently posted to a website which commands serious eyeballs, or if there was another reason. Perhaps there’s a clever driving force behind idle screen technology, its [...]
The Age of Ignorance – does the continued lack of a unified Age Verification user experience inhibit trade?
The UK’s mobile operators have updated their Code of Practice for the self regulation of mobile content services under the umbrella body, the Mobile Broadband Group (MBG). The group, which represents O2, Orange, T-Mobile, Virgin Mobile, Vodafone and 3, periodically publishes its own Code of Practice independent of regulators, Ofcom or PhonepayPlus. It does, however, [...]
The MDA's "Monetising the mobile internet" – a day of insights
London’s Royal Statistical Society hosted the MDA event, “Monetising the mobile internet in tough times” on Monday 8th June, sponsored by the DCKTN. I’ve tried to illustrate the key highlights here, but please feel free to correct me if I’ve misrepresented anyone or anything. This was originally posted over at my MDA blog, and all [...]
Could Idle Screen Technology drive mobile internet traffic?
There’s a little-discussed technology which I’ve often imagined could significantly drive mobile internet traffic. Operators have been able to implant their names on our idle mobile screens since pretty much mobile year dot. So why can’t they go the extra mile and add some more now? Links? Tickers which run in the background? Idle Screen [...]
Translating mobile data allowances to a mass audience…
.. what IS the best way to do that then? Does anyone know? Three’s mobile broadband print advertising caught my eye recently, setting cogs awhirling over the old data translation chestnut.
