mobile marketing
All of your business – the squeeze of mobile market consolidation
News of Velti’s acquisition of Mobile Interactive Group caught many off guard, the market consolidation suggesting chill economic winds not only for its competitors, but also for the two organisations themselves. The official statement read: – Velti plc (NASDAQ: VELT), the leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and [...]
59% of mobile consumers want operator deals by SMS
Reports commissioned by technology companies to advocate their solutions rarely throw up huge surprises, but a YouGov survey conducted for Upstream has generated a couple of interesting stats. It reveals that most consumers want to receive mobile deals by text message (61 per cent), and within service messages such as top-up confirmations (9 per cent), [...]
Mobile messaging marketing: attitude & effectiveness research affirms validity
The Internet Advertising Bureau (IAB) and Direct Marketing Association (DMA) recently commissioned research firm Brand Driver to carry out three phases of research on mobile messaging, concentrating on attitudes, effectiveness and qualitative focus group research. (I was belatedly alerted to this study by a write-up from the ever insightful Mobile Marketing Magazine folks. I’ve pasted [...]
Canned mobile credit
You text a short code on a packet to enter a competition or get some mobile content. And then you get billed, sometimes a bit, sometimes not so much, but always something. Right? That’s the deal. Not any more. How about it being totally free, and you actually GET money? 50p credit, to be exact. [...]
18% CTR offers latest evidence of Idle Screen power in Mobile Marketing
US-based Idle Screen mobile marketing supplier, Mobile Posse announced that a recent campaign for the Ace Hardware chain generated an average click-through rate of 18 percent, with customers who viewed the promotion apparently almost 30 percent more likely to visit their local Ace store. The Memorial Day campaign was delivered by Horizon Media and powered [...]
82% engage with idle screen trial
A new report out this week supported the potential of a favoured hobby horse of mine, Idle Screen Technology. Celltick’s LiveScreen Media sends news and entertainment, as well as advertising messages directly to the idle screens of mobile phones, generating revenue from content downloads, subscription services and advertising fees. Telefonica tested the service as part [...]
