mobile data
Global traffic of 8.7 trillion but SMS lights to dim by 2015
Growth now driven by enterprise, emerging markets and social networks Growth in the mass market consumer use of SMS has plateaued, according to new research from Informa Telecoms & Media. Although text messaging will remain a significant source of global revenue for mobile operators until at least 2015 – achieving 8.7 trillion messages by this [...]
SMS traffic sharper than England during World Cup
Two separate reports have underlined how the World Cup, and particularly England’s fortunes instinctively spark SMS communication. A report from billmonitor.com, a service which helps consumers to find the right mobile phone contract, showed England fans sent over 11 million text messages in the space of a few minutes on Sunday afternoon – those few [...]
Unlimited mobile data: RIP
O2 announced the end of unlimited mobile data tariffs and left several breathless towards the end of last week. But it was foreseeable and understandable. Smartphones and predominantly iPhones are the first devices which have properly sold mobile content to a mass audience. As a result, data traffic has scaled leading to congested pipes and [...]
Swedish fears: roaming – deal or no deal?
I’m heading to Sweden for a long weekend with friends, Under 21s football, sobering beverage prices and sketchy mobile data rates. The latter is least predictable. According to this page on the 3UK site, courtesy of @3mobilebuzz, the mobile data rates should be just “Like Home” until June 30th when the offer expires. Presumably for [...]
Translating mobile data allowances to a mass audience…
.. what IS the best way to do that then? Does anyone know? Three’s mobile broadband print advertising caught my eye recently, setting cogs awhirling over the old data translation chestnut.
