mobile billing
Retailers ready for transactional mobile
Show me the money (or at least the billing mechanism) Research published by trade bodies the IAB, AIME and IMRG and reported by NMA says that two-fifths of UK retailers are planning to launch a transactional mobile site or app within the next year. It also says that retailers admit to needing more training. How [...]
NFC – miles away or nearly there?
Here already in vertical markets * Sleeping giant of consumer banking beginning to stir… Here’s another blog about NFC (Near Field Communication), the technology which enables Oyster card-like customer-present instant payments on mobile devices. This post contains the usual “enormous potential” blah, an intriguing new nugget suggesting mainstream mobile banking might not be that far [...]
Who’s in charge? – a new application frontier
Charging within free applications: the implications The power of free versus paid was put under the mobile application spotlight again last week, with Apple’s announcement that iPhone developers can now capitalise on payment within free applications, as well as in paid applications. I first blogged about the potential of the in-app upsell and “Freemium” after [...]
Purple patch for mobile money
The past week or so has seen the launch of no fewer than three new twists on mobile money from the UK’s leading players in the mobile billing space. Increased flexibility and choice for brands and businesses, or just added confusion? Those capitalising on peak summertime releases, when new solutions can be publicised with reduced [...]
Payforit's nervous twitch
Does the variety of on-device payment methods and the emergence of app stores pose any threat to Payforit, the UK’s cross mobile network billing standard? Payforit was developed by the operators “to promote a trustworthy and consistent standard for paying by mobile, so that consumers can buy with confidence when they are making one-off payments [...]
