Mobile messaging marketing: attitude & effectiveness research affirms validity

The Internet Advertising Bureau (IAB) and Direct Marketing Association (DMA) recently commissioned research firm Brand Driver to carry out three phases of research on mobile messaging, concentrating on attitudes, effectiveness and qualitative focus group research. (I was belatedly alerted to this study by a write-up from the ever insightful Mobile Marketing Magazine folks.  I’ve pasted [...]

Messages are immortal

Does messaging fit into mobile marketing given proliferation of new app stores and “richer” more appealing media? Might it actually die out altogether?

Could text die altogether? Come on. Have you actually heard anyone ask that lately, out in the real world? Our technological age must be the most arrogant ever. Text. Just look at the word, “text”. Consider its longevity.