GSMA
The WAC app attack
The new announcement of ‘WAC’ (Wholesale Applications Community) triggers mixed emotions. While its over-all mission remains admirable – to accelerate the delivery of an open standard applications platform – does the official formation of a company through a merger with the Joint Innovation Lab (JIL), together with the assembly of a Board and Business Model [...]
GSMA’s ‘Wholesale Applications Community’ gives strength in numbers..
Yesterday I happened across a radio show discussing one of the major headlines from the first day of this weeks moster Mobile World Congress trade show. Intended as an antidote to the bemoaned mobile application fragmentation environment, the ‘Wholesale Applications Community’, is described in the GSMA’s release as ‘an ecosystem for the development and distribution [...]
GSMA, comscore & Mobile Media Metrics
London’s BFI IMAX was yesterday’s impressive setting for the GSMA’s launch of Mobile Media Metrics (MMM). Giant faces on the UK’s largest cinema screen told us – in a suitably well produced video – how revolutionary MMM is, how mobile is now like the internet was ten years ago (which it feels like we’ve been [...]
