freemium
Who’s in charge? – a new application frontier
Charging within free applications: the implications The power of free versus paid was put under the mobile application spotlight again last week, with Apple’s announcement that iPhone developers can now capitalise on payment within free applications, as well as in paid applications. I first blogged about the potential of the in-app upsell and “Freemium” after [...]
The in-app upsell and mobile games
Would you like any cakes or muffins with that coffee today? Can I get you a shirt with that suit? The upsell is everywhere. In-application upselling is set to exceed $14billion by 2014, according to the latest Juniper Research report. Juniper says the ‘freemium’ business model, in which free-to-download applications are monetised through subsequent micropayments [...]
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