Update aggregation = miscommunication?
WHO CARES? User Generated Content. Remember that? A quickly stale 2008 term which seems to have politely excused itself and scuttled out the back door during this year. Why? Because of its bulkiness? Because UGC suggests static consume-once content when it’s the truly interactive continuous real-time content which has lit 2009’s social media touchpaper? Real-time [...]
The search for effective B2B social media
Mooching the show stalls of the Internet World trade show in London this week, I was again struck by the ubiquitous promotion of social media within the B2B environment. It’s such a new area that the proliferation of theories and ideas on best practice can quickly become nois and an unsettling suspicion that some are [...]
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