Apple
Picking a platform for enterprise mobility
This year’s mobile news has at times seemed dominated by smartphone Operating Systems: which has the most users, which is the most advanced, which is the most flexible and developer-friendly. But outside of consumer bells and whistles, how many platforms are ready for the serious test of enterprise deployment? We spoke to TBS Enterprise Mobility’s [...]
Who’s in charge? – a new application frontier
Charging within free applications: the implications The power of free versus paid was put under the mobile application spotlight again last week, with Apple’s announcement that iPhone developers can now capitalise on payment within free applications, as well as in paid applications. I first blogged about the potential of the in-app upsell and “Freemium” after [...]
0870 app breaks into top 5*
(*number 5 in on-device App Store; 6 in iTunes) Last Friday saw the end of a 429 day wait for Simon Maddox’s 0870 application to be approved by Apple – during which time it’s saved UK-based Android customers over £84,000. Launched back in January on Android, Simon’s 0870 app converts numbers beginning with 08 — [...]
Ovi baked but still cooling down
Late the other evening I took another emotional journey with Nokia’s Ovi Store, the Finnish giant’s answer to the iPhone’s gamechanging original App Store. It’s a store of applications contained within an application that needs to be downloaded and synchronised to a mobile handset in order to work. After giving it a brief play around [...]
The in-app upsell and mobile games
Would you like any cakes or muffins with that coffee today? Can I get you a shirt with that suit? The upsell is everywhere. In-application upselling is set to exceed $14billion by 2014, according to the latest Juniper Research report. Juniper says the ‘freemium’ business model, in which free-to-download applications are monetised through subsequent micropayments [...]
