consumer experience
Retailers ready for transactional mobile
Show me the money (or at least the billing mechanism) Research published by trade bodies the IAB, AIME and IMRG and reported by NMA says that two-fifths of UK retailers are planning to launch a transactional mobile site or app within the next year. It also says that retailers admit to needing more training. How [...]
A new phone that isn’t an iPhone4?
Shocking behaviour. You’re well within your rights to navigate away now. I could have probably wangled a new iPhone if I’d waited a short while longer, but I decided against it. I love my iPod Touch and use it as much, if not more than my mobile phone. Usually within a wireless network, I enjoy [...]
SMS traffic sharper than England during World Cup
Two separate reports have underlined how the World Cup, and particularly England’s fortunes instinctively spark SMS communication. A report from billmonitor.com, a service which helps consumers to find the right mobile phone contract, showed England fans sent over 11 million text messages in the space of a few minutes on Sunday afternoon – those few [...]
Unlimited mobile data: RIP
O2 announced the end of unlimited mobile data tariffs and left several breathless towards the end of last week. But it was foreseeable and understandable. Smartphones and predominantly iPhones are the first devices which have properly sold mobile content to a mass audience. As a result, data traffic has scaled leading to congested pipes and [...]
Twitter’s mobile moves: “For The Win”?
Technology lowers barriers to business entry on a number of levels and successful small to medium sized businesses can grow from the most modest of environments. In the teeth of a recession it seems pertinent to question the fairness of profitable organic models being obliterated by monsters. Naïve, maybe – especially in an period awash [...]
Where next for PRS?
A new Thinktank report (pdf doc) prepared for premium phone-paid services regulator, PhonepayPlus, ‘Current & future market for Premium Rate Services’ offers some compelling industry and consumer insights into the Premium Rate Services (PRS) market, particularly consumed via mobile devices. A contracting PRS market is put down to stringent regulation and heavy fines disincentivising rogue [...]
Kajeet – the cell phone service made for kids. A UK equivalent?
Mobile age verification being something of a casual hobby horse of mine, it was with interest that I read a Mobile Marketer column by Shira Simmonds, President of a mobile marketing company, and a Mom. Her column discusses first-hand ideas about how to effectively and legitimately market to children and tweens on their mobiles, a [...]
Apple’s adult ban underlines Age Verification flaws
Apple’s new blanket rejection of adult content in mobile applications, (apart from Playboy’s), again brings home the sorry state of age verification on mobile devices.
GSMA, comscore & Mobile Media Metrics
London’s BFI IMAX was yesterday’s impressive setting for the GSMA’s launch of Mobile Media Metrics (MMM). Giant faces on the UK’s largest cinema screen told us – in a suitably well produced video – how revolutionary MMM is, how mobile is now like the internet was ten years ago (which it feels like we’ve been [...]
iPad. LTE. Any connection?
In the bygone days of last week Apple unveiled a new device. Remember? (I’m late to address this post, sorry). People got excited, then most got disappointed, like a build up to a big sneeze that never came. Ah ahh… AHHH.. Oh. Really? That’s it? A bigger iPhone / iPod Touch akin to a netbook [...]
